Validate before
you spend.
Show your ad, price or landing page to a city of synthetic people and watch it react, person by person, live.
How it works
Create your study
Add your ad, price, landing page, script, email or idea. Start from scratch, from an industry template or by importing a TikTok ad.
Watch the city react
Jev asks every synthetic citizen, one by one. You watch them light up live, on a grid or on the real map of your city or country.
Decide with data
Reactions, objections, segments, zones and margins of error. Ask for an insight, change the copy and run it again in one tap.
Everything to decide before you invest
From the first draft to your campaign targeting, without leaving your iPhone.
Your market, to scale
10,000 citizens per population: the US, Europe, Latin America or any city or country you type, split by the real population of each area.
Real queries
If the study says 600 people, Jev answered 600 times. Nothing is extrapolated: the result only counts those who answered.
Real virality
Organic like a feed that grows when it hooks, or word of mouth from contact to contact, wave by wave, with every person asked.
Contacts and networks
Each person has about 12 contacts. See their network, introduce them to each other and simulate how content travels.
Interviews
Ask a person or a group why they reacted that way. They remember the studies they took part in.
Objection map
Why they didn't act — price, distrust, didn't get it — and in which zones each reason weighs most.
Auto-optimizer
Prisma writes variants, tests them against your best version and repeats until it finds the winner.
Optimal price
Find the price that maximizes revenue or buyers with increasingly precise rounds.
Meta targeting
Turn the winning audience into ages, locations and interests ready for Ads Manager.
Fixed panel
Follow the same 20 people in every study and see how their opinion changes.
Image analysis
What people would look at first in your creative and which element creates distrust.
Reports and links
Full PDF, Markdown, JSON or a read-only public link for your team or client.
Synthetic, and we say so
Prisma's citizens are not real people. Every result shows how many people were asked and its margin of error, so you know when a difference is real and when it's a tie. Use it to filter ideas fast; validate what matters with real people.
Pricing
You pay with Prismas. Every study shows its cost before it runs. Purchased Prismas never expire.
Start
To validate one idea a week.
Pro
For teams that test every day.
Studio
For agencies and multiple brands.
100 Pack
No subscription.
Studies: a base per lab plus the cost of the people asked. In spread studies, whatever isn't used is refunded.
AI features: 1 Prisma per use (insights, interviews, rewrites, image analysis). Without a plan, up to 15 a day.
Subscriptions: charged to your Apple ID and renewed every month until you cancel in iOS Settings.
Reference prices in USD; the App Store shows the final price in your currency. See the Terms of Use and the EULA.
Frequently asked questions
Are the citizens real people?+
No. They are synthetic profiles generated by software, with age, job, interests, budget, household, social platforms and contacts. Prisma is synthetic, directional research: it helps you discard bad ideas fast and cheaply before you invest; it doesn't replace a study with real people.
How reliable are the results?+
Every figure shows its margin of error based on how many people were asked, and the app tells you when two versions are a statistical tie. More people, narrower margin.
What is Jev?+
A decision model by TypeSafe that answers with probabilities how each person would react. Prisma asks every citizen separately.
How much does a study cost?+
Every study shows its cost in Prismas before it runs: a base depending on the lab plus an amount depending on the people asked. In spread studies whatever isn't used is refunded, and if a study fails everything is refunded. You get 25 Prismas when you create your account.
What happens to my data?+
Your content is only used to run your studies with our providers (Jev and OpenAI), after you allow it in the app. We don't sell data. You can delete your account and all its content from the app.
How do I cancel a subscription?+
On your iPhone: Settings → your name → Subscriptions → Prisma. Cancellation takes effect at the end of the paid period.
Your next idea, tested this afternoon.
Download Prisma and run your first study with 25 free Prismas.
Download on the App Store